Based on the results they knew when to open more cash registers
and when to give more attention to the bread area.
The result: much happier customers!
Owner, Plus Supermarket Rozenburg
Bart knew exactly what he wanted to use the TryLikes measuring stations for. 'What do customers think of our bread supply, how do they experience the checkout at the cash registers, what do they think of the quality of our fruit and veg and what's their general impression of our customer experience?' the entrepreneur enumerates.
Here's what Bart loved!
Average response rate: 25%.
After only 5 weeks Groesz already got the first couple of clear results in. It turned out cash register checkout times on Tuesday mornings between 10 and 11 scored considerably lower than average. It also became clear that bread provisions on Wednesday afternoons received too many dislikes compared to other parts of the week.
‘Based on our first results, we’ve opened up more cash registers on Tuesdays during the periods that scored poorly. We’ve also improved our bread supply on Wednesday afternoons’ – says Bart.
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