A spike in the likes during certain hours has lead to a friendly
internal competition and showed 10% increase in revenues
Franchise owner McDonald's
Edwin Ooms is the proud owner of four different McDonald’s restaurants. Among them is the branch in Delft Noord, the busiest McDonald’s in the Netherlands. Edwin wanted to gain insights into various parts of his business and was open to the idea of measuring real-time feedback from his guests.
Here's what Edwin loved!
Average response rate: 36%.
Response rate McDrive: 86%!
Just a few weeks later, there already was a big amount of data and insights to analyse. They discovered a trend where likes peaked to almost 90% on specific times while the average was about 65%. When they showed these results to Edwins manager, he suggested to connect the TryLikes data to the employee planning and cash register data. That’s how they found out that the ‘like spikes’ were triggered by one of Edwins star performing employees. This employee was only 4 seconds slower than his colleagues, but made almost 10% extra turnover per transaction!
Edwins manager asked the star performing employee to share his stellar sales skills with his colleagues. They could all learn from him and were excited to start working on providing an even better service. A friendly internal competition started, to see who got the best scores at the end of the day.
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